Sandra González-Bailón

Sandra González-Bailón 

Assistant Professor

DPhil Sociology, Oxford | | |
I am Assistant Professor at the Annenberg School for Communication, and affiliated faculty at the Warren Center for Network and Data Sciences. Prior to joining Penn, I was a Research Fellow at the Oxford Internet Institute (2008-2013), where I am now a Research Associate. I completed my doctoral degree in Nuffield College (University of Oxford) and my undergraduate studies at the University of Barcelona.  My research lies at the intersection of network science, data mining, computational tools, and political communication. At Annenberg, I lead the research group DiMeNet –acronym for Digital Media, Networks, and Political Communication.

My forthcoming book Decoding the Social World (MIT Press, fall 2017) discusses how data science and the analysis of networks help us solve the puzzle of unintended consequences – or why our intentional actions often trigger outcomes that we did not intend or even envision. How do we explain those unintended effects and what can we do to regulate them? In the book I explain how the unpredictability of social life relates to communication and social influence. I use the theory of networks to illuminate why collective outcomes can differ drastically even when they arise from the same individual actions, and I discuss why data science and evidence-based research embolden critical thinking in a world that is constantly changing.

You can access my list of publications in the research page or in my CV. For a list of the courses I give, go to teaching. For other research updates, go to the news page.