Sandra González-Bailón

Sandra González-Bailón 

Associate Professor

DPhil Sociology, Oxford | | |
I am Associate Professor at the Annenberg School for Communication, and affiliated faculty at the Warren Center for Network and Data Sciences. Prior to joining Penn, I was a Research Fellow at the Oxford Internet Institute (2008-2013), where I am now a Research Associate. I completed my doctoral degree in Nuffield College (University of Oxford) and my undergraduate studies at the University of Barcelona.  My research lies at the intersection of network science, data mining, computational tools, and political communication. At Annenberg, I lead the research group DiMeNet –acronym for Digital Media, Networks, and Political Communication.

My book Decoding the Social World (MIT Press, Dec. 2017) explains how data science and the analysis of networks help us solve the puzzle of unintended consequences – or why our intentional actions often trigger outcomes that we did not intend or even envision. The key to the puzzle, I argue in the book, is to integrate different levels of analysis in our theories of social change, something we can do now because of new data and computational tools.

You can access my list of publications in the research page or in my CV. For a list of the courses I give, go to teaching. For other research updates, go to the news page.